Meet Emma New
Emma brings extensive senior finance, commercial and operational leadership experience across defence, transport, asset management and infrastructure. Her expertise spans strategy execution, financial and commercial governance, complex contract mobilisations and organisational transformation.
Over 24 years of experience, including 15 years in the GCC, with financial and operational leadership of portfolios exceeding US$200 million across the UAE, Saudi Arabia, Qatar and the UK. Extensive experience within FTSE-listed organisations, working alongside senior executives to navigate complex commercial and operational environments.
Emma has worked with a diverse portfolio of high-profile clients, including UAE sovereign wealth funds, government transport authorities, Saudi Arabia's flagship giga-projects, Royal Commissions, and other state-owned enterprises.
New Perspective Advisory was established to make this breadth of executive experience available to businesses seeking additional leadership capability, independent challenge or targeted support during periods of growth and change.
Board-level judgement grounded in delivery reality.
Our Strategic Approach
Step 01
Understand
Establish a clear picture of performance, priorities, risks and opportunities.
Step 02
Challenge
Bring independent thinking, commercial judgement and constructive challenge to important decisions.
Step 03
Strengthen
Identify practical improvements to financial control, commercial outcomes, systems and processes.
Step 04
Follow Through
Translate recommendations into action, maintaining accountability and control through implementation.
Experience That Makes a Difference
Strategy and Business Planning
Financial and Commercial Leadership
Developing business strategies aligned with corporate objectives, translating strategic priorities into five-year plans, annual business planning cycles, financial targets and actionable operational priorities.
Financial and operational oversight of portfolios exceeding US$200 million, including budgeting, forecasting, profitability, cash management, balance sheet rigour, Â commercial governance and performance improvement.
Risk, Governance and Assurance
Client and Stakeholder Management
Establishing governance frameworks, operational and bid risk registers, commercial controls and executive reporting to support informed, defensible decisions.
Leading complex client negotiations, contractual discussions and ongoing relationship management with government, sovereign wealth and major corporate stakeholders.
Transformation and Operational Delivery
Executive Leadership and Oversight
Leading complex contract mobilisations, business transitions, organisational change and cross-functional improvement initiatives to strengthen operational performance.
Providing senior leadership, independent challenge and financial and commercial assurance within FTSE-listed organisations and complex, multi-stakeholder environments.